About Goofles
Dog art, events and community for dog lovers.
Welcome to Goofles
I’m so happy you are here.
I am Nadine, the Founder and Chief Dog Worshipper at Goofles.
Goofles is more than a company—it’s a growing community rooted in a deep love for dogs, strong values, and a clear purpose. We’re building a culture that reflects our vision: a world where every dog lives with love and dignity.
This is our story so far.
Our story
In 2022, my life was forever changed when my dad passed away suddenly. Overwhelmed by grief, I found solace in walking dogs.
These simple moments became my lifeline, offering comfort and connection during a time when everything else felt uncertain.
These walks sparked something deeper—a realisation that dogs were more than just companions. They were a source of unwavering loyalty and joy during one of the most challenging times of my life.
A journey of discovery
In 2023, seeking a new direction, I embarked on a journey across Southeast Asia. What started as a brief holiday turned into a two-month odyssey through Thailand, Japan, South Korea, and Bali. Each place I visited faced its own challenges and provided a unique perspective on dogs, their place in society, and their welfare.
-
Volunteering at the Samui Dog and Cat Rescue Foundation, I saw firsthand the struggles of rescue foundations, stray and feral dogs, and the resilience of animals like Taxi, a dog with a disability who became a symbol of hope.
-
I was moved by stories of loyalty and survival, like those of Taro and Jiro, two Sakhalin Huskies who survived a year in Antarctica, and Hachiko, the Akita Inu known for his unwavering loyalty to his owner.
-
My visit to a dog café in Busan exposed a darker side of human-dog relationships, revealing how tourists can unknowingly support harmful practices and underscoring the need for greater awareness and humane treatment.
-
In Bali I encountered cultural practices that challenged my views on animal welfare. I also found inspiration in organisations like Bali Paws, where community and compassion are making a real difference.
Passion & purpose
Through insights gained from my travels, combined with four years as a volunteer dog walker in the UK, I've developed a deep understanding of the challenges faced by dogs and their guardians. These experiences clarified my purpose and inspired the vision for Goofles—a lifestyle brand dedicated to enhancing the lives of both dogs and their humans.
Here are the key areas and opportunities for improvement that we aim to address.
Elevated dog art apparel
Frustrated by the limited variety and quality in dog-themed apparel, Goofles collaborates with talented, dog-loving artists to address this gap. Together, we create a collection of contemporary, art-driven designs that enable dog lovers to express their love for dogs with pride.
More social, less media
In a world dominated by online interactions, we are committed to creating opportunities and environments where genuine connections among dog enthusiasts can flourish. Our events are thoughtfully designed to bring dog lovers together in person, providing a welcoming space to bond, share experiences, and enjoy each other's company.
Purpose-driven purchases
From the outset, Goofles has been committed to making a meaningful difference in the lives of dogs worldwide.
Whether through our events or online shop, your purchases make this impact possible, enabling us to pledge 10% of all profits to critical dog welfare initiatives, ensuring that dogs in need receive the care, shelter, and support they deserve.
LOOKING TO THE FUTURE
A sanctuary for dogs and their humans
Our most audacious goal is to create a dedicated indoor/outdoor space in Sussex where both dogs and their humans can thrive together.
This sanctuary will offer top-tier facilities for dogs, allowing them to sniff, socialise, and play under supervision. To ensure a harmonious environment, this will be a members-only space, with all dogs welcomed after passing temperament checks.
Meanwhile, owners can connect with each other, unwind, participate in creative workshops, or enjoy live entertainment—fostering a community where both dogs and their humans can socialise and build lasting connections, all without the guilt or worry of leaving their dogs behind.
If this is something you’d like to see realised, register your interest here.
Join the Goofles community
Whether you’re exploring our online shop, attending our events, or simply following our journey, —you are a part of something special.
Together, let’s make the world better for dogs and the humans who love them.
Thank you so much for being here.
Nadine 💙